Wes Evans – Video Ad Mini-Course

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Wes Evans – Video Ad Mini-Course

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Description

Video Ad Mini-Course

Record a video ad using your iPhone or Android smartphone!

A crash-course in writing, shooting, and editing a video ad!

Gear overview:

Smartphone + video app $4 for iPhone, $0 for Android
Tripod $24 & Phone clip $8
Rode Smartlav+ $68 & Extension cable $9
Video editing software – we’ll be using Camtasia, but any software you’re familiar – will work just fine.

(Detailed walkthrough included.)

Your Instructor

Wes Evans

Hi, I’m an Austin-based filmmaker for Icarus Burning Productions. – clients including The University of Texas, Tastemade, Livestrong.com, eHow, smaller local businesses, and more, I’ve learned a lot from the wide variety of styles that each project required. Throw in short films, music videos, animations, and other passion projects and I have racked up a fun amount of knowhow that I’m thrilled to help others learn!

So, stick around and let’s figure out how to make your project go from “thing I want to do” to “thing I did”.

Course Curriculum

Intro & Overview

Start

Let’s do something cool. (2:48)

Writing the script

Start

Write the script (template included)

Setting up gear, phone apps, and camera settings

Start

Gear List
Start

iPhone Camera App Walkthrough (8:00)
Start

Android Camera App Walkthrough (4:43)
Start

Setting up your Tripod, Smartphone Camera, and Rode SmartLav+ (4:13)
Start

Setting up your LED Light & Umbrella (5:22)

Finding your frame!

Start

Daylight Scouting (23:03)
Start

Nighttime Scouting (9:23)
Start

Cleaning up your frame (15:44)
Start

Final Setup (1:11)

Record! (And performance tips)

Start

Recording Tips! (Focus, clothing choices, mic placement, eye contact, and more.) (14:24)
Start

Performance (7:38)

Editing

Start

Android: Transferring video (1:50)
Start

iPhone: Transferring video (1:24)
Start

Editing in Camtasia (12:48)

Business online course

Information about business:

Business is the activity of making one’s living or making money by producing or buying and selling products (such as goods and services).
[need quotation to verify] Simply put, it is “any activity or enterprise entered into for profit.
It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors.”

Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business.
If the business acquires debts, the creditors can go after the owner’s personal possessions.
A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business.